{"id":3562,"date":"2016-11-29T06:53:30","date_gmt":"2016-11-29T06:53:30","guid":{"rendered":"https:\/\/blog.synergita.com\/?p=3562"},"modified":"2026-02-24T12:49:20","modified_gmt":"2026-02-24T12:49:20","slug":"colgates-people-with-teeth","status":"publish","type":"post","link":"https:\/\/www.synergita.com\/blog\/colgates-people-with-teeth\/","title":{"rendered":"Colgate\u2019s \u201cpeople with teeth\u201d"},"content":{"rendered":"

I was calmly scrolling through my Linkedin profile sometime last week in the afternoon. It was then I noticed this article titled \u201cColgate taps smart marketing<\/a>\u201d shared by one of my friends. Being a Marketing Executive what else will I do? I read through it and this\u2019s been the reason for this blog.<\/p>\n

Mindel Klein Lepore<\/a>, Worldwide Director\/Global Digital Marketing at Colgate-Palmolive, discussed this topic at the Association of National Advertisers\u201916.<\/p>\n

Lepore said that, \u201cConsumers are more targetable than ever\u201d (I agree) and Colgate \u2013 the oral care brand\u2019s potential target audiences are \u201cpeople with teeth<\/em><\/strong>\u201d.<\/p>\n

I realized how true it is !! It\u2019s applicable to any oral care brand. Their consumers can considerably be \u201cpeople with teeth\u201d. But none of them gave it a thought to tap the market space this way.<\/p>\n

Having said that, and being a marketing executive I should think of similar unconventional ways to promote our product. Ours is a Performance Management software that holds good for small, mid-sized enterprises \u2013 Synergita<\/a>.<\/p>\n

I was thinking for a while that who could be our potential target audience. It can be any small or medium size organization, in general. But I realized that I\u2019m not being specific about who it can be. I drilled down further to figure out the exact people I should talk to and then I came up with something like this:.<\/p>\n

Any company that has people employed of the said size can be our target group but I cannot throw a bigger net to fish all of them. So I thought to make my promotion this way -> \u201cCompanies that love their employees \u201d can be our potential customers. But is\u2019nt it humiliating people who don\u2019t buy our product. So, I wanted to take a turn here and make it even better this way \u201cCompanies that have employed people<\/em><\/strong> \u201d are our target group.<\/p>\n

I think this way of approaching our target audiences can be lot more reasonable but I don\u2019t want to be judgmental.<\/p>\n

We \u2018ve understood our product and have already come with the concept of peopleMAGIC\u2122 <\/strong>by which we say that \u201cwe help organizations create an extraordinary work culture where employees unleash their real potential, set new standards of excellence and create wonders\u201d.<\/p>\n

I would like to add something more around peopleMAGIC\u2122 <\/strong>to prompt you. \u00a0<\/strong><\/p>\n

We concentrate on 3 vital components -> Performance Management, Employee Engagement & Employee Development<\/strong>. With our software we streamline all the three and make it cascading as they are in-line with each other. We help organizations to hold it together that in turn elevates organization\u2019s performance. It may sound dramatic when you look at it from your end but when you understand the impact that it can bring about as time grows, you would realize the real need for it.<\/p>\n

It\u2019s absolutely essential for organizations to streamline their employees to work towards their goals and we help you at it.<\/p>\n

Going back to my caption statement, now that I\u2019ve got another idea, I shall club these two to make our product look more demanding at the same time nice and elegant.<\/p>\n

I should sincerely thanks Lepore for inspiring me to re-look at our target customer definition.<\/p>\n

Wait a minute.. There\u2019s something that just came across my thoughts. I\u2019m starting to find correlation between Colgate\u2019s \u201cpeople with teeth\u201d & Synergita\u2019s \u201cCompanies that employ people\u201d concepts. Well, here it is.<\/p>\n

What can Colgate do to your teeth? <\/strong>\u2013 It cleanses your teeth, keeps your oral element germ free, plague free. It prevents you from oral disorders such as cavity, bad breath, etc. Colgate takes care of your oral health.<\/p>\n

What can Synergita do to your employees? <\/strong>\u2013 Synergita collaborates managers & employees through continuous feedbacks, enhances employee\u2019s performances through periodic check-ins, helps employees unleash their real employee potential with its drill down capabilities. Synergita addresses employee engagement & development challenges. Synergita helps organizations take care of their employees with its rich features & intuitiveness.<\/p>\n

I\u2019m finding it interesting to relate things, concepts and theories. I\u2019m presuming this can be the effect of chaos theory that states small alterations can give rise to strikingly great consequences. It can also be interpreted the following way: an earthquake under the seas decades before can cause a tsunami tomorrow or the day after. Likewise, Lepore\u2019s concept of people with teeth has led to this blog.<\/p>\n","protected":false},"excerpt":{"rendered":"

I was calmly scrolling through my Linkedin profile sometime last week in the afternoon. 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