Annual OKRs for the company

1. Objective: Successfully launch in the Middle East and hit first-year revenue targets.

• KR1: Close $2.5M in new business from the Middle East region.
• KR2: Establish 3 local distribution or partner channels.
• KR3: Localize the product (language, currency, compliance) by Q2.

2. Objective: Expand into 2 new APAC countries.

• KR1: Complete market entry study for 5 countries.
• KR2: Launch operations in 2 countries with local presence.
• KR3: Hit $500K ARR from each new market.

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Quarterly OKRs for the company

1. Objective: Shorten sales cycle and increase close rate.

• KR1: Reduce average sales cycle from 60 to 40 days.
• KR2: Increase SQL to closed-won rate from 18% to 25%.
• KR3: Conduct win/loss analysis for top 20 deals.

2. Objective: Increase visibility in North America and Europe.

• KR1: Secure 3 thought leadership articles in regional publications.
• KR2: Run geo-targeted campaigns in 5 major cities.
• KR3: Grow website traffic from these regions by 30%.

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What are Team-level OKRs?

Team OKRs align directly with company-level objectives but break them down into tangible, functional goals that each department can own. For Sales, OKRs focus on revenue generation, pipeline health, conversion efficiency, and account expansion, all while syncing with marketing, customer success, and product goals.

These OKRs should drive daily execution and quarterly targets, but also leave room for experimentation and growth.

Examples of OKRs for the Sales Team per quarter

1. Objective: Close $3M in new customer ARR this quarter.

• KR1: Close 50 new deals with an average deal size of $60K.
• KR2: Maintain win rate above 25%.
• KR3: Ensure 90% of AEs hit at least 80% of quota.

2. Objective: Improve qualification during discovery calls.

• KR1: Train all SDRs on the updated qualification checklist.
• KR2: Reduce no-show rate for discovery calls to under 10%.
• KR3: Increase discovery-to-demo conversion to 70%.

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Examples of OKRs for the Marketing Team per quarter

1. Objective: Generate $2M in pipeline through inbound leads.

• KR1: Deliver 150 SQLs through content and SEO.
• KR2: Improve landing page conversion rates to 4.5%.
• KR3: Launch 2 gated campaigns that generate 100+ MQLs each.

2. Objective: Grow organic traffic and rank for high-intent keywords.

• KR1: Publish 12 new SEO blogs targeting high-intent terms.
• KR2: Rank in top 3 for 10 core keywords.
• KR3: Increase organic traffic by 35% QoQ.

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Examples of OKRs for Product Management Team per quarter

1. Objective: Increase usage of the Reporting Dashboard.

• KR1: Raise weekly active users from 500 to 1,000.
• KR2: Reduce feature bounce rate from 40% to 20%.
• KR3: Add 3 new insights to the dashboard based on user feedback.

2. Objective: Launch Role-based Access Control by end of Q2.

• KR1: Finalize specs and hand off to engineering by week 3.
• KR2: Complete QA and UAT by week 10.
• KR3: Achieve 95% CSAT score from beta testers.

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Examples of OKRs for the Engineering Team per quarter

1. Objective: Reduce risk during feature rollouts.

• KR1: Integrate feature flag system for all major releases.
• KR2: Rollout 2 features to 10% of users via flags.
• KR3: Add rollback support for all flagged features.

2. Objective: Increase release frequency without increasing bugs.

• KR1: Move from weekly to twice-a-week release cycle.
• KR2: Keep post-release bug count under 5 per cycle.
• KR3: Automate regression testing for 3 core modules.

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Examples of OKRs for Finance Team per quarter

1. Objective: Increase accuracy of monthly revenue and expense forecast.

• KR1: Keep variance between forecast vs actuals under 5%.
• KR2: Run mid-month forecast reviews for all departments.
• KR3: Build automated forecasting model for OpEx.

2. Objective: Maintain healthy liquidity and anticipate risks.

• KR1: Build a 13-week rolling cash flow forecast.
• KR2: Reduce days sales outstanding (DSO) from 42 to 30.
• KR3: Improve AP schedule compliance to 95%.

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Examples of OKRs for the Compliance Team per quarter

1. Objective: Ensure smooth, audit-proof compliance processes.

• KR1: Organize all control evidence in a central repository.
• KR2: Complete mock audit walkthrough for 3 key processes.
• KR3: Reduce document retrieval time to under 1 hour.

2. Objective: Ensure quick and effective handling of compliance breaches.

• KR1: Finalize incident response playbook and share with all teams.
• KR2: Conduct 2 mock incident drills across departments.
• KR3: Reduce average time-to-response from 2 days to 12 hours.

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Examples of OKRs for the HR Team per quarter

1. Objective: Fill positions faster without sacrificing quality.

• KR1: Decrease time-to-hire for tech roles from 45 to 30 days.
• KR2: Create talent pool database for recurring needs.
• KR3: Conduct weekly syncs with hiring managers.

2. Objective: Build a more diverse and inclusive workplace.

• KR1: Increase percentage of diverse candidates in interview pipeline by 20%.
• KR2: Launch 2 employee resource groups (ERGs).
• KR3: Deliver DEI training to 100% of manager.

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Examples of OKRs for the Design Team per quarter

1. Objective: Elevate and align the brand’s visual language.

• KR1: Launch updated brand guidelines internally.
• KR2: Redesign 10 core brand assets (pitch decks, templates, etc.)
• KR3: Achieve 90%+ brand consistency score in brand audit.

2. Objective: Make high-impact user flows smoother and more intuitive.

• KR1: Complete UX audit of top 5 customer flows.
• KR2: Implement 10+ UX enhancements based on findings.
• KR3: Increase task success rate by 15% in usability tests.

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Examples of OKRs for the Customer Success Team per quarter

1. Objective: Reduce churn and keep more customers.

• KR1: Improve overall customer retention rate by 10%.
• KR2: Conduct renewal health checks 90 days before renewal for 100% accounts.
• KR3: Launch risk escalation process for at-risk accounts.

2. Objective: Help customers expand and get more value.

• KR1: Identify 20 accounts with upsell opportunities.
• KR2: Increase upsell revenue by 15%.
• KR3: Achieve 30% upsell success rate for expansion campaigns.

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What are Individual OKRs?

Individual OKRs connect a person's daily work to the larger company and team goals. They give employees clarity, ownership, and motivation because they can clearly see how their success drives bigger outcomes.

Good Individual OKRs are specific to someone's role and responsibilities but still align upward to team and company priorities.

It’s about moving from tasks to outcomes, what impact am I creating?

OKRs at an Individual Level

1. Objective: Build a stronger, more predictable sales funnel.

• KR1: Add 50 new qualified leads this quarter.
• KR2: Maintain pipeline coverage at 3x quota.
• KR3: Update CRM with 100% of deal stage changes within 24 hours.

2. Objective: Create more engaging and converting marketing content.

• KR1: Increase landing page conversion rates by 15%.
• KR2: Complete training on persuasive writing techniques.
• KR3: Publish 10 A/B tested email variation.

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